Tiffany Perkins-Munn (C'91)

Tiffany Perkins-Munn, Ph.D., as head of client analytics and insight for Global Marketing, is responsible for creating a leading-edge marketing analytics function and platform for data and advanced analytics (including machine learning, artificial intelligence, etc.) that will uncover and illustrate key business insights through the power of data-, analytics- and measurement-driven marketing.

Perkins-Munn previously served as global head of client analytics for J.P. Morgan's Private Bank in asset management where she led a team of data scientists, data engineers, statisticians, and digital analysts toward the goal of using client data more impactfully to increase product penetration among clients and to convert prospects into clients. Before JPM, she led similar teams at Merrill Lynch and Morgan Stanley.

Perkins-Munn is a recognized author on using client feedback to drive significant revenue and profitability outcomes. She has received international acclaim for her research on customer satisfaction, share of wallet, profitability, and brand-centricity.

She earned her M.A. and Ph.D. in psychology and statistics from the Graduate Center of the City University of NY, where she was awarded the Kogan Award for Interdisciplinary Research in Advanced Quantitative Methods. Perkins-Munn received her B.A. degree in psychology with a minor in Spanish from Georgetown University.

Perkins-Munn will be featured on the panel entitled Creating Wealth, Building Legacies with Kirk Blackman (B’89), Willie D. Tate (B'94), Lillie Nkenchor (L'18), Ryan Wilson (C'12, L'15), and Rohan Williamson (Parent'14, '18)